Summary: Why We Love No Contract SEO
In short, no contract SEO can often outperform the contract model by building increased trust with clients, creating a sense of urgency and fostering regular communication and a long term partnership. SEO is not some mysterious black magic that cannot be shared with clients, nor is SEO a service that takes months and months before showing any results. Rather, SEO is a disciplined science of following principles that search engines have outlined for success. By following those principles consistently, you should see gradual, measurable improvements over time. That doesn’t mean you will get page 1 results and SEO should never be viewed as a quick fix to get more traffic to your site. Rather, SEO should be considered a long term strategy that you work on consistently over time, and you should see actual things change and improving every single month.
SEO is also not a passive investment, but rather an active process where clients should be engaged and understand what is going on, and agencies should be held accountable for their work and have the liberty to make recommendations. A no contract SEO model gives an agency like us the opportunity to showcase those monthly improvements to our clients and let them see the consistent value that SEO can provide. Then if they no longer need that value, or if they don’t see the results they want, they are free to leave without any obligation, and we can focus on partnering with those who need the value that we provide. We feel that SEO can speak for itself and that the no contract model offers the best opportunity for agencies to provide value to their clients and partner with them in their success.